Divided at the Register: How Generational Shopping Preferences Are Reshaping American Retail Strategy
New consumer polling data is drawing sharp lines between how different generational cohorts shop, pay, and form brand loyalties—and the distance between those lines is growing. For retail executives and marketing strategists, the central challenge is no longer simply reaching multiple audiences but deciding how far a single brand can stretch before it starts losing everyone. The numbers offer both a warning and a roadmap.